Hey there!
Let’s talk about lash artists' social media accounts and why diverse content is so important.
You’ve probably heard that your social media account is your business card, but it’s actually so much more than that. It’s a way to communicate, build trust with your current clients, and attract new ones. It lets you showcase your expertise, your personality, and educate your clients about everything they need to know when it comes to getting lash extensions.
Sure, sharing gorgeous lash transformations is amazing (and you should definitely keep doing that!), but there’s so much more you can post to keep your followers engaged and coming back for more.
So here are 7 content ideas to make your lash account more interesting and helpful to your audience:
1. How to prepare for the appointment
Help your clients feel confident and ready for their lash extension session with these simple preparation tips:
- Have a lash style in mind:
Encourage clients to research lash styles that suit their preferences and share their ideas with you. Or, better yet, show them some inspiration pics to help them choose! Pro Tip: Create a separate post or story highlighting all the lash styles you offer so they can easily pick their favorite one.
- Makeup-free eyes preferred:
Remind clients to come with clean, makeup-free eyes for a smoother application process. This not only makes the procedure easier but also saves time for both of you.
- Wear comfortable clothing:
No one wants to spend hours lying in uncomfortable or impractical clothing. Suggest wearing comfy clothes to ensure a relaxed session. Mention that hoodies aren’t the best choice unless they can easily take them off.
- Limit caffeine intake:
Let clients know that cutting back on caffeine before their appointment can help them stay calm and avoid any eye jitteriness during the procedure.
Simple reminders like these show you care and make their visit stress-free.
2. How to find you
Finding a new place can be stressful (Google Maps doesn’t always get it right). Make it easy for clients to find your salon by providing clear directions and practical details:
- Share your salon location:
Provide your address and location specifics. If possible, include photos of your building or surrounding area to make it even easier.
- Show the entrance to use:
Clarify which door clients should enter. If you work in a larger building, be sure to mention the floor and specific door number to avoid confusion.
- Tell about parking options:
Share nearby parking availability and suggest alternative parking spots if needed.
- Provide public transport information:
Include bus routes or train station details for clients who don’t drive.
This information is super helpful, especially for first-timers. Bonus points if you turn it into a cute Instagram Story highlight!
3. Show your lash space
People love seeing behind-the-scenes! Give them a sneak peek at where the lash magic happens – it’s a great way to show off your professionalism and the environment they can expect.
- Introduce your workspace:
Post pictures or videos of your setup. A cozy chair, organized tools, and those special touches you’ve added make it feel so inviting. Be sure to highlight the cleanliness and thoughtful design of your studio.
- Show the tools and products you use:
Share the high-quality tools and products you rely on. This not only shows that you care about the quality of your work but also highlights your commitment to safety.
- Display your certificates or awards:
Build trust by showcasing your credentials. Highlighting your certifications or awards makes you look professional and shows your passion for what you do.
- Share your life as a lash artist:
Add a personal touch by sharing your daily routine and passion for lash artistry. For example, you could post about cleaning your workspace, organizing your tools, or prepping for an appointment.
These posts and stories are perfect for building trust and proving to your clients that you’re a total pro.
4. What to expect
Nobody likes walking into an appointment clueless, so help your clients feel prepared by setting clear expectations for their session:
- Appointment duration:
Every artist works at a different pace, and the time needed can vary depending on the style being created. Let your clients know approximately how long their session will take so they can plan accordingly.
- Explain the steps of the process:
Describe each phase of the lash application. For example: discussing their desired style, cleaning and degreasing their lashes, applying eye patches, and, of course, the lash extension process itself.
- Advise against phone usage:
Recommend minimizing distractions like phone calls or screens during the appointment. Let them know they won’t be able to open their eyes during the application, and that talking or facial expressions can cause eye movement, which makes your work more challenging.
- Mention headphones are fine:
Inform them that they can use small headphones to relax and zone out with their favorite playlist or podcast during the session.
Posts like this show that you genuinely care about their comfort and help new clients feel at ease.
5. Lash aftercare tips
Explain how proper aftercare impacts the longevity of lash extensions and provide guidance to help your clients maintain their lashes after the appointment:
- Describe the cleaning routine:
Teach clients how to clean their lash extensions properly using a special lash shampoo and a cleansing brush.
- Highlight products to avoid:
Warn clients about oil-based products, as they can weaken adhesive bonds. This includes facial care products like cleansing gels, creams, and serums. Emphasize the importance of checking product labels to ensure lash-safe ingredients.
- Explain proper brushing techniques:
Show clients the correct way to brush their lashes gently and in the right direction. Remind them to always use a clean brush, and depending on the lash style they have, explain the specific movements they should follow.
- Share all about long-lasting lashes:
Post practical tips on maintaining lash retention. For example, warn them to avoid heat near their lashes, as extensions are made of synthetic material. Excessive heat can alter the curl or even damage the lashes.
This kind of content not only educates your clients but also positions you as the lash expert they can trust.
6. Fun and interactive content
Your account doesn’t have to be all about work! Keep your audience engaged by sharing fun and interactive posts:
- Share the fun stuff you like:
Repost memes related to lash extensions – because who doesn’t love a good lash-related laugh?
- Tell entertaining stories:
Share lighthearted or funny moments from your work. Did something sweet or hilarious happen with a client? Post about it – these stories make your account more relatable and fun.
- Showcase your personality:
Let your unique character shine through your content. People love seeing the real human behind the lashes, so don’t be afraid to share who you are – authenticity is what builds connections.
- Use two-way communication:
Get your followers involved! Use polls, reactions, and Q&A posts to boost interaction. For example, have them vote on their favorite lash styles or ask for their opinions on trending looks.
Fun and interactive posts help you build a genuine connection with your audience and make your account stand out.
7. Spread positive vibes
Your happy clients are your best advertisement! Highlight testimonials and positive experiences to build trust with potential clients:
- Share satisfied clients’ testimonials:
Post reviews and feedback from happy clients. Seeing real, positive experiences will make new followers feel more confident about booking with you.
- Repost clients’ selfies:
Ask your clients if you can share their post-appointment selfies showcasing your work. It’s free marketing for you, and it makes them feel special – win-win!
- Organize giveaways:
Everyone loves free stuff. Reward your loyal clients and attract new ones by hosting fun contests or giveaways with exciting prizes.
- Offer special promotions:
Surprise your audience with occasional discounts or bonuses. It’s a great way to show your appreciation and keep clients coming back for more.
Let’s wrap it up
Keeping your lash account fresh and interesting doesn’t have to be hard. Think of it like chatting with your clients through your posts and stories – share helpful tips, have fun, and let your unique personality shine.
Try out these ideas, and don’t forget to mix them up with your stunning lash transformations. If you found these tips helpful, save this post for later and share it with a fellow lash artist! Happy posting :)
